Tony project-manages the annual 'UK Conference and Meeting Survey' research in conjunction with Richard Smith of RJS Associates. The ‘UK Conference and Meeting Survey’ (UKCAMS) seeks to:
Tony and Richard have also been contracted by the Events Industry Alliance to project-manage a major 3-year study into the UK exhibitions and events sector, entitled 'SASiE' (Size and Scale Index for Events).
Tony also serves on the the Research Group of the Business Visits & Events Partnership. He has also developed considerable research expertise into conference ambassador programmes, and details of the latest such research are shown below.
International Research into Conference Ambassador Programmes
Conference Ambassador Programmes have shown signs of growth in almost every corner of the world according to a study by Tony Rogers of Tony Rogers Conference and Event Services and Sue Beverley of CHS Group.
The research is the most comprehensive piece of research ever undertaken on the subject with 34 convention bureaux and related organisations taking part. It produced information on volume, value, method of recruitment, key sectors, major wins and benefits to the organisation and Ambassador, as well as identifying potential future trends.
The research showed that, compared with previous research undertaken in 2010, there had been a huge 67 per cent increase in destinations interested in running a Conference Ambassador Programme despite a small decrease in staff size and marketing budgets available to support such Programmes. Some destinations reported upwards of £10 million pounds worth of economic benefit from relatively small marketing budget investments of just £10,000 - £20,000.
Other specific findings include:
Conference Ambassador Programmes are typically run by convention bureaux and aim to bring Association conferences to a region by working in partnership with key “ambassadors” from businesses, hospitals and universities in that area. They have seen a surge in popularity over recent years as destinations strive to compete for the lucrative Association sector events and recognise the value of working with Ambassadors from their destination to help bid for and secure congresses, conventions and similar events.
In 2014, the following 34 destinations participated fully in the research and are operating Conference Ambassador Programmes:
Most respondents to the 2014 research are convention bureaux or destination marketing organisations (83%) – other respondents are academic venues (6.5%), conference centres (4%), and national tourism organisations (6.5%).
The research provides information on:
To order a copy of the full research results click here.
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